Charlie buckets! What a great ad.

I think Elon Musk fell in love with this ad the first time he saw it. It’s been viewed by hundreds of thousands of people, and he didn’t even have to pay for it. In fact, he never asked for it.

Modern Spaceship was spontaneously created by two recent college grads and their fledgling ad agency, Everdream. They just liked the company and its zero-emissions mission.

Imagine that! Fresh talent making fresh stuff, just because.

Elon’s positive acknowledgement and social media boost must have done wonders for them. The fact that they hit so many great points in the ad makes me think that success wasn’t that far ahead of them to begin with. Everdream was right in two critical ways:

1. The ad feels like the Tesla brand and the man who’s inextricably tied to it. The wondrous feeling you get from watching it really channels Elon Musk’s (excuse the word) aura. If you hear him talk, you can tell that there’s a child-like wonder that’s still going strong inside him. How else do you pursue your dream of building space cars and spaceships? Curiosity, exploration, dreaming. It’s Elon Musk, it’s Tesla, and it’s all in the ad.

2. Hooray for original thought! We’ve seen cars revving their engines on countless highways and sand dunes. Bringing us into an alternate universe was the right move, for us and for Elon. Sure, Elon loves space and stuff like that. Even beyond this, he’s the guy that’s been dubbed the “Willy Wonka of modern transportation”. This ad reconstructed Elon’s vision of a product that changes the world and brings us to a whole new petrol-free paradise. Maybe not a world of pure imagination, but as close as it gets.

Here’s the ad for the Model S that Elon commissioned himself. What do you think?