Thanks to advertising, I’m tempted to say “fierce” and “sharp” in the way that a great pair of Louboutins or a pair of horn-rimmed Tom Ford glasses can make you look (and feel). Sadly, an YSL tote bag can’t keep everyone informed and contented, although if you think about it, it can produce a brief and work across multiple time zones…
There are a few key traits that make someone a great AC like being a great communicator, having the ability to maintain the client’s and creative year’s visions and juggle multiple priorities. But here’s something from Luke Sullivan’s Hey Whipple, Squeeze This! that explains it differently:
“The good ones have the soul of a creative person and will share your excitement over an idea. They’re articulate, honest, and inspiring, and… have a better batting average at selling your work”.
Adaptable, engaged, curious and inspired. Nice!