Charlie buckets! What a great ad.

I think Elon Musk fell in love with this ad the first time he saw it. It’s been viewed by hundreds of thousands of people, and he didn’t even have to pay for it. In fact, he never asked for it.

Modern Spaceship was spontaneously created by two recent college grads and their fledgling ad agency, Everdream. They just liked the company and its zero-emissions mission.

Imagine that! Fresh talent making fresh stuff, just because.

Elon’s positive acknowledgement and social media boost must have done wonders for them. The fact that they hit so many great points in the ad makes me think that success wasn’t that far ahead of them to begin with. Everdream was right in two critical ways:

1. The ad feels like the Tesla brand and the man who’s inextricably tied to it. The wondrous feeling you get from watching it really channels Elon Musk’s (excuse the word) aura. If you hear him talk, you can tell that there’s a child-like wonder that’s still going strong inside him. How else do you pursue your dream of building space cars and spaceships? Curiosity, exploration, dreaming. It’s Elon Musk, it’s Tesla, and it’s all in the ad.

2. Hooray for original thought! We’ve seen cars revving their engines on countless highways and sand dunes. Bringing us into an alternate universe was the right move, for us and for Elon. Sure, Elon loves space and stuff like that. Even beyond this, he’s the guy that’s been dubbed the “Willy Wonka of modern transportation”. This ad reconstructed Elon’s vision of a product that changes the world and brings us to a whole new petrol-free paradise. Maybe not a world of pure imagination, but as close as it gets.

Here’s the ad for the Model S that Elon commissioned himself. What do you think?

What does a great account manager look like?

How about: being a great communicator, or having the ability to maintain the client’s vision? Juggling multiple priorities is a must. Luke Sullivan’s Hey Whipple, Squeeze This! that explains a great account manager perfectly:

“The good ones have the soul of a creative person and will share your excitement over an idea. They’re articulate, honest, and inspiring, and… have a better batting average at selling your work”.

Adaptable, engaged, curious and inspired. Nice!

A few things I learned about advertising campaigns.

Great stories are made to look, sound and feel simple and effortless. But first, you’ll have to come up with a plan.

(Insert The Client‘s ideas and diplomatic negotiations with the account manager about how it’s going to play out here).

Next, you’ll need to brainstorm it. Conceptualize it. Craft it. Rework it. Crop it. Script it. Review it. Fine tune it. Approve it. Publish it. Record it. Film it. Print it. Integrate it. Promote it.

Here’s the fun part: strategists, creatives, writers, project manager and specialists of all kinds find themselves working on the story together. You know, like food stylists, heavy machine operators and actors who speak Finnish.

Before you know it, dozens of people are involved in making this story happen. Sometimes they’re even almost all in the same room, which can be both exciting and scary. Your goal is to work together on a singular vision despite differing strengths, weaknesses and values… and personalities…

Not only do you need to stay on target, but there’s a budget and timeline to respect. You need to make balancing those things look easy while the project manager hovers over the buzzing little village of people building the story.

Oh, and with all that going on, has anyone talked to The Client lately?